I have been repurposing vinyl billboards to create work since 2012. Trained as a painter, my interest in this new medium began with a curiosity to uncover what became of graffiti-tagged billboards once they were deemed ruined by advertisers. I tracked down a source of these discarded billboards and acquired an inventory that has since become the medium used to create numerous series, varying from large-scale wall pieces to free-standing sculpture and sight-specific installation. Two-dimensional works have given way to increasingly voluminous objects in recent bodies of work like Mappings in which modular sections of vinyl sprawl across expansive spaces. Overall, my constructivist methodology has become intwined with a painterly approach with color and form in mind. My ever-evolving approach to creating is complimented by the medium’s versatility, allowing me to investigate numerous ideas ranging from.
Jason Willaford received his BFA from Florida State University where he studied under Jim Roche and Color Field painter Trevor Bell. After years as an encaustic painter in Marfa, Texas, he shifted his focus to vinyl-based constructions, which were exhibited in a solo exhibition at Oklahoma Contemporary in 2014. In the summer of 2015, Willaford participated in a residency at the former home and studio of Elaine de Kooning in East Hampton, NY and presented the resulting body of work in a solo show at Dallas Contemporary 2015.Upcoming Willafordhas been selected by Green Box Arts Festival 2018 to create a billboard project past artist have included Spencer Finch. Willaford’s work can be found in over 200 private and the public collections of Bloomingdales, Toyota, Neiman Marcus, Clements Collection UTSW among others.